New round in the battle for supremacy in the German furniture trade

New round in the battle for supremacy in the German furniture trade. With a multi-million dollar expansion campaign, the Swedish furniture giant Ikea plans to significantly expand its dominance in its most important export market. On Tuesday, the company announced the opening of six new furniture stores in North Rhine-Westphalia. Main focus is to be the Ruhr area. In addition to new locations in Wuppertal, Bottrop and the regions of Bochum / Herne and Castrop-Rauxel replacement buildings for existing homes at the sites and food Kaarst are planned, it said. The company estimated the investment at around 400 million euros in NRW, of which about 250 million euros in the Ruhr. Overall, 750 new jobs will be created. In the medium term, the Swedish furniture giant plans to up to 70 increase the number of German furniture stores from the current 48 significantly. Sales in Germany is expected to double in the next ten years from the current 4.12 billion euros in the fiscal year 2013/2014 to around eight billion euros almost.